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Dave Baldwin

Dave Baldwin

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Cable Education and Research
BIOGRAPHICAL INFORMATION
Cable Education and Research

David Baldwin
Executive Vice President, Program Planning, HBO and Cinemax

David Baldwin was named executive vice president, program planning, for Home Box Office (HBO) and Cinemax in April 2002. He is responsible for overseeing both the HBO and Cinemax services, including the development and production of program schedules for their fifteen multichannel networks. He also oversees the network programming operations area, which plans promotional campaigns and executes the broadcast logs for all HBO and Cinemax channels, the film evaluation department, which screens and evaluates all movies for possible acquisitions, and the audience research group.

Baldwin joined HBO in December l978 as an audience research analyst. He was promoted to manager of audience research in April l979 and named director of program research six months later. In November 1982 he was named director of program scheduling and promoted to vice president, programming scheduling, in September 1984. In August 1986, Baldwin was named vice president, programming operations, and in 1988, vice president program planning for HBO and Cinemax. Baldwin was named senior vice president, program planning, for HBO and Cinemax in May 1995.

Before joining HBO, Baldwin worked for two years as research manager for a New York TV spot sales rep firm. Earlier, between l970 and l976, he was an elementary school teacher and librarian in Brooklyn.

Baldwin has a BS degree in education from Pennsylvania State University in University Park, PA and a Master of Library Sciences (MLS) degree from Queens College in Flushing, NY. He, his wife, and his daughter live in Manhattan.