JENNIFER CASERTA
Executive Vice President and General Manager
Independent Film Channel
Jennifer Caserta serves as executive vice president and general manager of IFC (The Independent Film Channel). She was named to this post in June 2008 and in this role she oversees the day-to-day operations of the network and directs all efforts as it relates to program development, production, scheduling and marketing.
Prior to this role, Ms. Caserta served as executive vice president of marketing, communications, scheduling and alternative programming for IFC. During her tenure she directed some of IFC’s most innovative, multi-platform marketing and programming initiatives, including the 2008 campaign to support the launch of the IFC original series "The Whitest Kids U' Know." an uncensored sketch comedy series. In 2008 Ms. Caserta also re-launched IFC.com as a content rich channel with the mantra "voices of independent culture." Ms. Caserta also served as executive producer for a number of IFC productions. Credits include "The Whitest Kids U' Know" and five web series on IFC.com, including a daily web show titled "Lunchbox." In addition, Ms. Caserta spearheaded the creation and launch of IFC's first On Demand offering, IFC Free, which gives audiences the opportunity to watch premieres of all of IFC's original series in HD before they air on the linear network.
Previously, Ms. Caserta served as executive vice president and general manager of the music network fuse. Under her guidance, the network increased its ratings and web traffic and launched a live studio series called "The Sauce," as well as the first season of "The Whitest Kids U' Know."
Before joining fuse, Ms. Caserta served as senior vice president of marketing for IFC and oversaw all trade and consumer marketing initiatives for the network, including advertising campaigns, promotions and special events. Ms. Caserta was one of the key architects behind the network's 2005 re-brand. She also directed some of IFC's largest-ever marketing campaigns, including an integrated marketing campaign called Target Stores Cinema Red Mondays, which brought IFC Indies to 1400 Target stores nationwide. In addition, Ms. Caserta played an integral role in the development of IFC Media Lab, the network's web/TV integrated program that provides filmmakers a destination for posting their independent films online. Ms. Caserta first joined IFC as vice president of marketing.
Earlier in her career, Ms. Caserta served as vice president of ad sales marketing for Court TV, successfully redefining the Court TV trade brand. Prior to Court TV, Ms. Caserta held marketing positions at Oxygen Media, Food Network, Westwood One and the Radio Advertising Bureau.
Ms. Caserta's work has earned numerous industry honors. IFC's 2005 re-brand earned the network the distinction as a Brand Builder by BrandWeek. Other top accolades IFC earned during her tenure include a Myers Media Innovation & Creativity Award; a Reggie Award; two Mark Awards, six BDA Awards and seven PROMAX Awards.
Ms. Caserta earned her Bachelor of Arts degree from Hunter College. She is an active member of the Cable & Telecommunications Association for Marketing (CTAM), Women in Cable Telecommunications (WICT) and PROMAX. Ms. Caserta was named by Multichannel News as part of their 2006 40 Under 40, a list of 40 people under the age of 40 who are leaving an deep-seated mark on their companies, as well as cable and telecommunications overall. She is also an alumna of CTAM's executive management program, CTAM U, at the Harvard Business School. |
