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HGTV has changed the way people decorate their homes, clean out their closets, and live their lives-- it’s no wonder they added more subscribers than any other network in their first ten years! Susan Packard and Chad Youngblood focused on HGTV’s highly successful network and their impressive branding strategies.
Scripps Networks also created Brand Lab to be used as an interactive tool while showcasing their successful branding. Take the style quiz, try new recipes and party tips, and get real estate advice on this fun and engaging website.
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Susan Packard, President, Affiliate Sales and International Development, Scripps Network
Chad Youngblood, General Manager, FINE LIVING
This lecture has been presented at:
- Michigan State University, November 15, 2005
- Fordham University, October 4, 2005
- UCLA's Anderson School of Management, February 28, 2006
Harrington, Carly “Fine Living has new address;
California-based show picks up for new digs at West Knox Scripps.” Knoxville News –Sentinel (Tennessee) Knoxville News-Sentinel Co., 10/20/05
“E.W. Scripps: Building Growing with HGTV.” Broadcasting, 3/2/98, 128:9
“Digging around Home & Garden Television – with a Lack of onscreen stars, HGTV offers a refuge from the cult of Martha Stewart.” Wall Street Journal, 12/27/99
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[Stump, Matt], “Home Shows Are Cooking; Scripps Says Food, HGTV Have Right HD Recipe.” Multichannel News, 1/9/2006 27:2, SPECIAL REPORT; HDTV 360 - The Sets Are Ready; p. 24
Solomon, Ken, “There's Gold in Them There Digital Hills.” Television Week, 6/7/2004, 23:23, p10
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