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CHRIS MCCUMBER
Senior Vice President of Marketing and Brand Strategy
USA Network
Chris McCumber was named senior vice president of marketing and brand strategy in November 2004. In this position, he is responsible for the overall strategic and creative vision for USA Network marketing as well as overseeing all expressions of the USA brand including consumer marketing and media planning, on and off-air creative advertising/promotion, network packaging, consumer promotions, interactive, interstitial programming, plus those initiatives created by outside partners to ensure that they meet the strategic, creative and business needs of the brand.
McCumber was previously USA’s senior vice president, on-air promotion since January 2001, where he oversaw the on-air strategy and creative execution of USA’s brand. He was also responsible for all aspects of on-air communication including on-air promotion, branding and design where he supervised the TV campaigns for the record-breaking launches of “Monk,” “The 4400” and “Dead Zone.” McCumber was also appointed to the NBC Universal marketing council where he is responsible for leveraging USA’s brand across all NBC Universal platforms.
Prior to joining USA, McCumber was creative director for the media and entertainment practice at Razorfish. McCumber joined Razorfish in December 1999 where he led a 65-member team of strategists, creatives and technologists on brand strategy and creative solutions for television networks and broadband entertainment services. McCumber has worked with over 100 media brands including NBC, ABC, CBS, Fox/Newscorp, Disney, HBO, Turner Networks, and MTV Networks. Additionally, he was responsible for new business pitches and revenue growth and functioned as an executive consultant to major clients.
From 1994 to 1999, McCumber was associate creative director at Lee Hunt Associates, a television branding and design agency. While at Lee Hunt, McCumber focused on launching and re-designing such networks as MSNBC, ESPN2, Odyssey, Disney Channel, and Game Show Network.
McCumber began his career at MTV Networks as associate producer in 1990, and shortly thereafter joined the on-air promotion team that launched Comedy Central where he was employed from 1991 to 1994.
An accomplished commercial film director, McCumber helmed fourteen short films for “Saturday Night Live” entitled “Fuzzy Memories by Jack Handy.” |
