The Cable Center

SATURDAY, APRIL 8, 2006

12:00–5:00 p.m.	NCTA Registration

12:30–1:00 p.m.	Academic Seminar Check-in

1:00–1:10 p.m. Room B207	Welcome by The Cable Center and Academic Seminar Co-Chairs
	Susan Greene, Senior Vice President of Programs and Education, The Cable Center Rick Gershon, Professor of Telecommunications, Western Michigan University Chris Moseley, Executive Vice President and Chief Marketing Officer, Hallmark Channels

1:10–2:15 p.m.	Legislative & Regulatory Update on Cable Telecommunications Academic Seminar attendees will get up-to-date insights into what’s happening on the Washington, D.C. legislative and regulatory policy scene with respect to cable telecommunications. Moderator: Sharon Strover, Professor of Communication, University of Texas at Austin
	Dan Brenner, Senior Vice President, Law & Regulatory Policy, NCTA Dan Craig, Director, Legislative Policy, NCTA

2:15–2:30 p.m.	Break

2:30–3:45 p.m. Room B207	Technology/Academic Partnerships: Creating the Next Generation of Digital Media Academic Seminar attendees had the opportunity to hold a discussion with directors of some of the leading academic/ industry technology centers about how to form industry/academic partnerships and about leading edge research in the area of digital media/new media. Moderator: Gigi Johnson, Principal, Maremel Partners
	Kay Beck, Director, Digital Arts Entertainment Lab, Georgia State University Mike Bloxham, Testing Center Director, Center for Media Design, Ball State University Janet Murray, Member, GVU Center, Georgia Tech

3:45–4:00 p.m.	Break

4:00–5:00 p.m. Room B207	Cable Telecommunication Entrepreneurship: The Programmers This session provided Academic Seminar attendees with the opportunity to have a discussion with leading cable program executives about cable program new product development and entrepreneurism. Moderator: Horace Newcomb, Director of the Peabody Awards, University of Georgia
	Paul Condolora, Senior Vice President and General Manager, Cartoon Network New Media Wonya Lucas, Executive Vice President and General Manager, The Weather Channel Networks

5:00–6:15 p.m. Room B208	Interactive Research Paper Presentations Hors d’oeuvres and cocktails were provided throughout the session.
	Laurie Thomas Lee, Associate Professor of Broadcasting, University of Nebraska – Lincoln (moderator) Sylvia Chan-Olmsted, Professor of Telecommunication, University of Florida
	Accepted Papers: Theme: Strategy and Economics Jiyoung Cha, University of Florida Competitive Strategy in the New VoIP Market: the Adoption and Commercialization of VoIP Services by MSOs, Telcos, and Independent Providers VIEW ABSTRACT » Walter S. McDowell, University of Miami Coping with Complexity Using Gestalt Perception Theory to Help Sustain Complex Media Brands VIEW ABSTRACT » Gary W. Ozanich, Northern Kentucky University Municipal Wi-Fi: In Search of a Rationale VIEW ABSTRACT » Theme: Policy and Regulation Rob Frieden, Penn State University What Do Pizza Delivery and Information Services Have in Common? Lessons from Recent Judicial and Regulatory Struggles with Convergence VIEW ABSTRACT » Sangwon Lee, University of Florida The Effects of Competition and Regulation on Broadband Deployment in the United States VIEW ABSTRACT » Drew Bagley, University of Florida The Broadcast Flag: A White Flag for Fair Use? VIEW ABSTRACT » Theme: Gender and Economics Marianne Barrett, Arizona State University; Anne Hoag, Penn State University; Kim Garris, Shippensburg University The Glass Ceiling in Television Management: A Comparison of Cable and Broadcasting VIEW ABSTRACT » Jennifer Meadows, California State University, Chico Reaching out to young men: The economic case of Spike TV VIEW ABSTRACT » Theme: Audience and Consumer Research August E. Grant, University of South Carolina; Jeff Wilkinson, Regent University; Hui Liu, University of South Carolina Repeat Viewing of Theatrical Movies: A Pilot Study Justin Brown, University of Florida Perspectives on Communications Services & Lifeline: Results of a Telephone Survey of Florida Households VIEW ABSTRACT »

6:30–8:00 p.m.	The Cable Center’s Academic Awards Dinner Omni Hotel at CNN Center - Redwood Room 100 CNN Center - Atlanta, Georgia 30303
	Master of Ceremonies: Rick Gershon, Professor of Telecommunications, Western Michigan University Speakers Larry Satkowiak, President and COO, The Cable Center Chris Moseley, Executive Vice President and Chief Marketing Officer, Hallmark Channels Steve Scully, Senior Executive Producer and Political Editor, C-SPAN Presentation of the 2006 John and Joan Goddard Cable Center Book Award Leslie Cauley, telecom reporter at USA Today, for her book End of the Line: The Rise and Fall of AT&T. Free Press, 2005. Presentation of the 2006 Austin W. Shanfelter Dissertation Grant David Souder, Ph.D. candidate, department of strategic management and organization, Carlson School of Management, University of Minnesota, for his dissertation "Choice of payoff horizon and firm performance: Strategive investments by cable TV operators 1972-1996."

SUNDAY, APRIL 9, 2006

8:30–9:00 a.m. Room B207	Continental Breakfast

9:00–10:00 a.m. Room B207	Cable Telecommunication Brand Building This session provided Academic Seminar participants with the opportunity to dialogue with industry leaders about what it takes to build and maintain great brands. Moderator: Walt McDowell, Assistant Professor of Broadcasting/Broadcast Journalism, University of Miami
	Chris Moseley, Executive Vice President and Chief Marketing Officer, Hallmark Channels Joe Rooney, Senior Vice President of Marketing, Cox Communications, Inc.

10:00–10:15 a.m.	Break

10:15–11:15 a.m. Room B207	Strengths, Weaknesses, Opportunities and Threats: Dealing with New Competitors, Technology and Markets This session provided Academic Seminar participants with the opportunity to dialogue with a leading expert about how cable telecommunication operators are dealing with all of the competitive threats and opportunities with which they are faced. Particular emphasis was placed on the threats and opportunities associated with new competitors, technology, and markets. Moderator: Paul MacArthur, Professor of Telecommunications, Indiana University
	Mark Coblitz, Senior Vice President of Strategic Planning, Comcast

11:15–11:30 a.m.	Break

11:30–12:25 p.m. Room B207	Industry Keynote This session provided Academic Seminar participants with a look at the present and future challenges facing the cable telecommunications industry through the eyes of a leading cable telecommunication industry executive. Moderator: Megan Mullen, Associate Professor of Communications and Humanities Director, University of Wisconsin, Parkside
	Ron Cooper, President & Chief Operations Officer, Adelphia Cable Communications

12:15–12:30 p.m. Room B207	Closing Remarks
	Rick Gershon, Professor of Telecommunications, Western Michigan University