2020 Honorees

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Bridget Baker

Bridget Baker, CEO, Baker Media Inc.; Former president of content distribution, NBCUniversal

Bridget Baker

CEO
Baker Media Inc.


Bridget Baker is a C-suite executive, public and non-profit board director, and recognized industry leader noted for her distinguished career at NBCUniversal, Inc. A co-founder of CNBC, Ms. Baker was a key architect of the company's foray into cable and emerging technologies and the portfolio of assets she helped build, and later oversaw, remain among the most highly viewed and profitable in the world.

Her deep expertise across the media and content landscape make her a sought-after speaker and commentator on the future of television and emerging technology; the disruption of traditional businesses amidst the evolution of online models; and resolving enterprise-wide challenges across competitive, global media.

While serving as NBCUniversal’s president of content distribution, Ms. Baker was involved in $50 billion of corporate mergers and acquisitions and oversaw operations, sales, marketing, legal, finance, and communications. Following a 2-year transition to integrate Comcast Corporation from 2011–2013, Ms. Baker stepped down to establish the independent consultancy, Baker Media. As CEO, she advises company founders and consults to a variety of new and established content companies.

In 2019, Ms. Baker was the first and only woman elected to the board of directors of LiveXLive (Nasdaq: LIVX), a global digital media company focused on live streaming the world’s top music festivals and concerts. 2016, Ms. Baker was nominated to the board of directors of Yahoo! which garnered her national and international coverage in the Wall Street Journal, New York Times, CNBC, Bloomberg, and Investor Business Daily as, “the person who helped build NBC’s cable empire,” a “media expert,” and one of nine “extremely impressive media and tech execs who will not only give Yahoo a serious run but could be on Google’s board right now.”

From 2013–2018, Ms. Baker was the first and only woman to serve on the board of directors of General Communication Inc., Alaska’s largest telecommunications company, offering broadband, video, wireless and wireline services in some of the most remote and rugged terrain in North America. In 2018, the company completed a $2 billion merger with John Malone’s Liberty Interactive (Nasdaq: GLIBA) and during the year-long diligence process and deal transaction, Ms. Baker was one of only three board members appointed to the Special Committee charged with the sensitive task of representing shareholders’ interests. While on the board, Ms. Baker was pivotal in creating the GCI Women’s Network, the company’s first-ever employee resource group.

Ms. Baker’s nonprofit board experience ranges from industry organizations and educational institutions to women’s advocacy groups. She has served as a trustee of her alma mater, Pitzer College, since 2002 and was honored with the college’s Distinguished Alumni Award in 2010. She was the only woman inducted to the Cable TV Pioneers Association in 2008, and was awarded NCTA’s Vanguard Award for Distinguished Leadership, considered the cable industry’s highest honor, four years later. Ms. Baker serves on the Executive Committee and board of The Cable Center and is a member of C200, an invitation-only global organization of top women business leaders.

Ms. Baker’s roots are in Alaska and she began her professional life as an aide on Capitol Hill to the late US Senator Ted Stevens of Alaska.