The Cable Center is committed to being the definitive resource and archivist for the cable industry’s past, present and future. To fulfill that mission, The Center maintains a strong relationship with the academic community, partnering with a dedicated group of academics.
International Academic Connections
The Cable Center is physically located in Denver, Colorado and its presence extends to Europe, Latin America and China. Several of our academic programs have an international component, through which we continue to explore ways to integrate the U.S. and international academic communities.
Our longest-tenured program is the Chinese Executive Media Management Program (CEMMP). Each year, Chinese students and faculty are invited to The Cable Center and the University of Denver’s Daniels College of Business to learn about the U.S. cable business. Since 2000, executives from Chinese cable firms have traveled to Denver to participate in this program, which includes intensive in-class training on issues including operational structure, financial analysis and accounting, market research, and leadership management. There is also an emphasis on the competitive landscape of the programming and multichannel video marketplace, and the convergence that is occurring across the entire telecommunications landscape. The program has the financial backing of the John & Anna Sie Foundation and is directed by Dr. Ron Rizzuto.
Through the Cable Center Customer Centric Consortium (C5) initiative, The Cable Center and Senior Fellows share their expertise and passion for improving customer experience with Europe, Latin America and other international colleagues. This program has created strong relationships that promote open discussions and sharing of best practices with our Customer Experience Central (CEM) community.
Our academic partners also regularly participate in panels, workshops, and industry conferences sponsored by CTAM Europe and Cable Europe (Cable Congress), the continent's largest annual cable convention. For example, The Center led a CEM panel discussion at the 2011 CTAM Europe conference and Dr. Patti led a panel session at the 2014 CTAM Europe.
The extensive connections Drs. Patti and Rizzuto established over the years have developed relationships with several of the top universities in Europe − including the London Business School; the Graduate School at Bocconi University in Milan, Italy; the Rotterdam School of Management at Erasmus School of Business in Rotterdam, The Netherlands; Esade Business School and the IESE Business School, both located in Barcelona, Spain. "We are focusing on establishing strong relationships with the best business schools in Europe," Dr. Patti said.
The Center has established three academic chairs within The Cable Center. The Cable Center Senior Fellows—Drs. Charles Patti, Ron Rizzuto and Maria van Dessel—serve as advisors to The Center on all topics related to customer experience, strategic planning, and the day-to-day strategy and management of the Cable Center Customer Centric Consortium (C5).
Dr. Charles Patti
Dr. Patti is the James M. Cox Professor of Customer Experience Management and Senior Fellow at The Cable Center and a Professor Emeritus at the University of Denver and Queensland University of Technology, Brisbane, Australia. Professor Patti has deep international experience through consulting and academic appointments throughout Europe, Australia, and Southeast Asia, with extensive experience in building, delivering, and evaluating curriculum in a wide range of settings, including doctoral seminars, MBA and other specialized postgraduate courses, undergraduate programs, and professional and corporate learning. He has special expertise in case method learning and has coordinated several case learning workshops, including a Harvard Business School case workshop. He was an early adopter of online teaching and learning technologies and developed several firsts in learning technology, including the first video case, the C-DIE format (interactive case learning), the online MBA (Otis Elevator Company), and most recently, the Virtual Grocery Environment for interactive learning.
Much of his teaching draws from his business and consulting experience, which includes clients in the higher education sector (The Cultural Precinct, University Libraries, Bureau of Publications, Athletic Departments, Colleges of Business, Law, and Arts, and the Australian Vice Chancellors’ Committee) and in the business sector (American Newspaper Publishers Association, American Telephone Advertising, Inc., Chubb Electronic Security, Gannett, Inc., McDonald’s Corp., New Zealand Telecom, and Sunsuper, Pty. Ltd.) He has built and delivered major learning programs with consulting clients that have included Aetna Insurance, British American Tobacco, Otis Elevator, Queensland State Department of Development, Siemens, Texas Instruments, and Philip Morris. His research covers marketing communication and CE management and his work includes journal articles, book chapters, and eight books on various aspects of marketing. Recently, Dr. Patti has been conducting research on the Customer Experience (CE) Maturity Curve, CE ROI, and CE metrics. He is a past winner of the Marketing Educator of the Year Award and is recipient of the James Hershner Free Enterprise Award.
Dr. Ron Rizzuto
Dr. Rizzuto is a Professor of Finance at the Daniels College of Business at the University of Denver and holds The Ron Rizzuto Chair for Excellence in International Executive Education. The endowed chair that was established in his name supports Dr. Rizzuto’s ongoing work with the Chinese Executive Media Management Program (CEMMP), which equips Chinese mid-career executives and government officials with the business skills to ensure a more successful future for China's media industry. He has been involved with the cable industry for 30 years and is one of the leading authorities on the economics of U.S. municipal telecommunication overbuilds. Ron was inducted into Cable TV Pioneers in 2016 for his service to the cable industry. He is an honorary lifetime member of Women in Telecommunications (WICT) and received WICT’s Special Accolade Award in 1988 and 1991. Dr. Rizzuto’s teaching and research areas include: capital expenditure analysis, mergers and acquisitions, corporate financial planning, corporate restructuring, telecommunication finance and customer experience management (CEM). He has published numerous articles and regularly delivers seminars in his specialty areas. Dr. Rizzuto has received several teaching awards including the University of Denver’s Distinguished Teaching Award, the College of Business’s Cecil Puckett Teaching Award and the Daniels Institute Leadership Award from the Institute for Executive and Professional Development. Consulting clients include: KPMG, Price Waterhouse Coopers, Time Warner Cable, First Data Corporation, CableLabs, Liberty Global, Adelphia Communications, and Cox Communications.
Professor Rizzuto has extensive media expertise and has been quoted by local, regional and national press, including broadcast news and the New York Times. He is particularly adept at explaining complex financial situations of specific companies to a broader audience.
Dr. Maria van Dessel
Maria is a Senior Fellow at The Cable Center and a Research Scholar in the Department of Marketing in the Daniels College of Business at the University of Denver. Dr. van Dessel’s principal research covers the general area of marketing communications with a focus on advertising. Her teaching assignments have included undergraduate and graduate courses in marketing, market research, marketing process and strategy, marketing communications, advertising and advertising management subjects.
She is currently engaged in a number of research and consulting projects involving expert witness research, content analysis of marketing communications in the business-to-business sector, studies in philanthropy and customer experience metrics, along with customer experience management training for the cable industry.