Are you an Intrapreneur?
An intrapreneur drives innovation and harnesses creativity to transform an idea into a profitable venture, while operating within the organizational environment.
While an entrepreneur is defined as a person who establishes a new business with an innovative idea or concept, an intrapreneur undertakes innovations on behalf of their organization. Both entrepreneurs and intrapreneurs share similar qualities like conviction, creativity, zeal and insight, and both are instrumental in driving innovation.
The Cable Center’s Intrapreneurship Academy (TCC-IA) provides cable industry rising stars with the skills and mindset to become intrapreneurs: to envision and effect change, and to innovate within their organizations’ existing corporate structures. We believe innovation can be applied in any facet of your work—processes, products, programs, people, and technologies.
We are looking for candidates who display intrapreneurial behaviors and attributes. These include curiosity, a zeal for creating something new, passion for your work, and a penchant for asking questions.
The program is open to early and mid-career (manager, senior manager, new director) cable industry professionals (MVPDs, vendors or content providers) from any department or discipline who want to become intrapreneurs.
Both entrepreneurs and intrapreneurs share qualities, like conviction, imagination, enthusiasm, and insight, and both are instrumental in driving innovation. However, intraprenuers do so from inside a corporate environment.
As you can imagine, that requires a different approach that accounts for your organization’s unique structure, culture, and procedures.
A core tenet of the curriculum is that innovation is a process; and that process can be learned, practiced, and honed.
Over the course of the two-day kickoff, seven-week program, and two-day capstone, Intrapreneurs are guided through the steps of the innovation process.
The program combines in-person events and online, facilitated self-study, where Intrapreneurs work through real-world projects as they complete each module.
Two-Day Kickoff (at The Cable Center)
- Introduction to Intrapreneurship
- Intrapreneurship self-assessment
- Industry speakers
- Project selection with company sponsor
Instructor-Facilitated Learning (Online, 1-1.5 hours/week)
- Tailored learning modules that include articles, videos, webinars and Facebook Live events
- Ongoing interaction with and access to the instructor
Two-Day Capstone (at The Cable Center)
- Innovation readiness assessment
- Industry speakers and panels
- Next steps for implementing innovation
Each Intrapreneur partners with a Sponsor within his or her organization to help navigate roadblocks and provide practical guidance.
Sponsors are essential to your success. Your sponsor will help you adjust your project as needed, move your ideas along through the proper channels, and provide a “big picture” perspective of the company and industry as a whole.
The ideal sponsor is:
- Recognized as a strong people developer
- At least two levels above the TCC-IA participant (i.e. not their direct manager)
- Able to advise participants on their innovation projects, help them understand the context and culture in which they are working, and advocate for them within the broader organization
There are two available sessions in 2018:
SPRING April 17 – June 14, 2018 (in progress)
FALL August 14 – Oct. 11, 2018
Program cost: $4,700 per participant (plus travel expenses, if applicable)
TCC-IA Registration Online